Learn IDEO’s approach to gathering human-centered insights that fuel innovation.
Insights for Innovation will encourage you to see the world differently, so you can uncover deep insights that help you solve problems in new ways. In this course you will learn and practice five skills for insights:
Observing: “Listen with your eyes” and discover what people really care about.
Learning from Extremes: Stretch your thinking beyond assumptions and get to bolder ideas.
Interviewing: Conduct interviews to get deeper, more honest responses.
Immersive Empathy: Learn what it means to “walk in someone else’s shoes.”
Sharing Insights: Craft compelling insights that will inspire innovation.