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Effective B2B & Trade Marketing Strategies Course

October 29 @ 9:00 am - October 31 @ 5:00 pm

$627

Event: Effective B2B & Trade Marketing Strategies Course

Venue: Indepth Research Services, Nairobi, Kenya.

Event Date:29th Oct-31st Oct 2018.

NITA CERTIFIED

INTRODUCTION

Business-to-Business (B2B) marketing is often more complex compared to consumer marketing. In B2B marketing, not only are companies engaging potential customers, there are often times the need to market to the trade (mainly wholesaler, retailer, or distributor). Understanding the critical importance of successful relationships and good marketing strategies will ensure companies stay in a favorable position within the marketplace. This is only made possible if the organization has a good understanding of business practices, the regulatory framework and internal ethic code.

DURATION

3 days.

WHO SHOULD ATTEND

This training course is intended for; General Managers, Sales & Marketing, Sales Directors/Managers, Trade Marketing Directors/Managers, Trade Operations Managers, Channel Development Managers, Channel Marketing Managers, National Sales Managers, Customer Marketing Managers, Category Development Managers and Key Account Managers.

COURSE OBJECTIVES

The course will assist participants to:

  • Have a greater appreciation and understanding of how they can more effectively market their products and services on a B2B perspective.
  • Develop better sales/marketing activities to maximize returns on investment.
  • Clearly define the difference between consumer needs and customer needs to heighten purchase decisions.
  • Develop powerful communication tools to support trade initiatives.
  • Achieve higher levels of customer commitment for sales/marketing initiatives.
  • Develop simple yet effective processes that align strategies to those on target customers.

TOPICS TO BE COVERED

  • Understanding the Market & Customers
  • Understanding Cultural Differences and Relationship Marketing.
  • Basic Contract.
  • Trade Marketing.
  • Ethical Challenges and Regulations.

Visit our website for more details.

How to participate

 

View course catalogue in Marketing & Sales Management

For further inquiries, please contact us on Tel: +254 715 077 817, +254 731240802

Email outreach@indepthresearch.org

 

ACCOMMODATION

Accommodation is arranged upon request. For reservations contact the Training Officer.

Email: outreach@indepthresearch.org.

Mob: +254 715 077 817

 

PAYMENT

Payment should be transferred to IRES account through bank on or before C.O.B 22nd October 2018.

Send proof of payment to outreach@indepthresearch.org

 

 

 

 

 

 

Details

Start:
October 29 @ 9:00 am
End:
October 31 @ 5:00 pm
Cost:
$627
Event Categories:
,
Website:
http://indepthresearch.org/

Venue

Indepth Research Services
P.O. BOX 104289-00101
Nairobi, 00101 Kenya
+ Google Map
Phone:
+254715077817
Website:
http://indepthresearch.org
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