Sure, you can invest $15 in social media advertising and potentially reach several hundred individuals. There are many things we offer to help you get maximum results that cannot be done on social media alone.
- At PCDN we are relational (not transactional)- We don’t just take your credit card and run, we make it our mission to help you succeed. We work with you with you at all stages of the ad process from concept, to ad design, to discussing messaging & content, to strategizing how to best position your organization and offering in the larger marketplace of change.
- We are industry experts and KNOW the social change field from the inside out- This includes extensive experience in the nonprofit, academic and social enterprise sectors. We have worked and founded our own NGOs and social enterprise, helped manage graduate level academic programs, recruited for fellowships, and served on nonprofit boards. We know what we are talking about and have our pulse on the field of social change.
- We can customize for your goals – While we have a variety of ad offerings (we are happy to send you a copy of our beautiful media kit) we also work with your organization to develop customized options based on your needs/goals and budget.
- Your investment yields results- This includes strengthening awareness of your organization; increase in web/social media traffic traffic; and frequently a strong increase in applications. For many of our clients we are one of the leading sources of applications for their programs.
- The Force is Strong with PCDN- we use a wide range of channels to spread your opportunity including our dedicated platform with almost 40,000 members, almost 25,000 subscribers on our newsletters, and a large reach on LinkedIn, Facebook, Twitter and Instagram). We go where the changemakers are to help amplify your message.
Some Key Stats:
- Approximately 30% of PCDN’s visitors come from North America, the rest represent nearly every country in the world.
- Advertisers are reporting increases of 10%-30% (in some cases 100% or more) in web traffic from PCDN.
- Jobs distributed on PCDN as ads receive upwards of 300-600 pageviews.
WHO ADVERTISES ON PCDN?
To date PCDN has had over 100 advertising clients from around the globe including leading universities, companies and organizations including University of Notre Dame, TechChange, Georgetown University, Rotary International, United States Institute of Peace, University of Edinburgh, Central European University, Saferworld and many others.
WHAT OUR CLIENTS SAY?
Cordes Fellowships award $2,200-$2,950 scholarships to social entrepreneurs and innovative nonprofit directors from over 30 countries around the globe, including over 50% women leaders, who bring their important work to Opportunity Collaboration as full Delegates. Recruiting the world’s top leaders in poverty alleviation and economic justice requires a microphone with speakers everywhere – like PCDN! We were thrilled that our Cordes Fellow announcement was viewed over 2,400 by PCDN’s global network before the 2015 application deadline!
Jorian Wilkins Chief Operating Officer, Opportunity Collaboration
PCDN is an absolutely indispensable advertising platform for our work at TechChange. The network and its members and extremely influential within the international development arena. Roughly 20% of applicants for our courses have come from PCDN and we’ve seen significant increase of around 15% in traffic to our site. The PCDN team is exceptionally professional and I highly recommend the network to others who are interested in advertising. Nick Martin- President of TechChange
PCDN has been a valuable resource for the Dewey Winburne Community Service Awards at SXSW Interactive. For the 2016 awards cycle, 12% of the nominations were referred via PCDN.
Tammy Lynn Gilmore, SXSW Interactive, Nonprofit Evangelist
For our 2015 Summer School on “Transitional Justice and Education”, we had interest from 99 countries around the globe. Out of a total 1850 clicks to find out more about our program, a record 791 came via PCDN, making this the number one source of inquiries for our program. Nine of our final round candidates learned about the program via PCDN and four of the 18 selected participants. We could not have asked for a better way to promote our event and highly recommend PCDN to reach a global audience.
Martina Schulze, Program Coordinator Georg Arnhold Program on Education for Sustainable Peace , Georg Eckert Institute for International Textbook Research
Advertising with PCDN has increased Rotary Peace Centers’ external visitors by almost 200%. PCDN is now the number one driver of external visitors to Rotary Peace Centers’ website. Kathleen O’Brien, Area of Focus Coordinator, Programs and Grants, The Rotary Foundation.
The Peace and Collaborative Network is an invaluable resource for reaching a large swath of the international development community. Advertising on PCDN for our 2014 Annual Conference was a great success, as it generated the second highest number of referrals, equaling 20% of the total number. These referrals also brought in 22.5% of our new users in the months leading up to the conference. We would not have been able to reach these new users without PCDN’s exposure. Kara Frazier, Program Manager, Society for International Development
Over 200 people visited our website, and 10% of all applicants to our summer course indicated that they had found out about it through the posting on the PCDN. Thanks for helping us to promote our course!”
Josh Goldsmith, Coordinator, InZone / UNHCR / Geneva Summer Schools course on Higher Education in Emergencies, 2015
The conflict resolution program at Kennesaw has found PCDN to be one of the most valuable sources for advertising our program. Over 33% of new visitors to our site come via PCDN. Ansley M. Wood MS, Administrative Director , Master of Science in Conflict Management, Kennesaw State University
In our recent recruiting for the Georg Arnhold Visiting Research Professorship on Education for Sustainable Peace, PCDN was the number one source of web traffic, accounting for over 75% of all visitors. We have consistently found advertising on PCDN is one of the best ways of reaching out to interested and qualified scholars and practitioners in the field from all around the world.
Martina Schulze Program Coordinator Georg Arnhold Program on Education for Sustainable Peace Georg Eckert Institute for International Textbook Research
At Saferworld recruiting high quality candidates for our vacancies is crucial. PCDN is one of our top sources, reaching, as it does, far and wide amongst the peacebuilding/conflict prevention community. Marie Aziz, Human Resources Manager, Saferworld
PCDN is vital to the work of Atlas Corps as we recruit professionals from around the world. It has also become a network builder as the majority of our Fellows use PCDN to forward their long-term professional goals. Since Atlas Corps started in 2006, PCDN has helped us reach more than 130 countries as we receive on average 500 to 1,000 applications a month. Scott Beale, Founder & CEO, Atlas Corps
PCDN is a fabulous tool, and has generated not only good contacts but several substantive pieces of paid business for our company. On the grant giving side ( we are a small nonprofit foundation), the results have been phenomenal: after being listed on PCDN, our response rate for grant applications skyrocketed from 20 to 128. I am a fan! Dr. Mark Young, President, Rational Games Inc.
The PCDN has emerged in a short time to become an absolutely essential resource for the peacebuilding field. Nowhere else can one find the tremendous range of information — from articles on innovative ideas, to job postings and event announcements. The scope of work encompassed on the PCDN is breathtaking, and highlights the richness and vitality of the peacebuilding field. PCDN supports its community members in very tangible ways. For example, immediately after placing an ad on PCDN for our new publication, Building Peace, and its dedicated website, we found the following:
* A 288% increase in page views for the website
* A 391% increase in site visitors to the website
* A 405% increase in subscribers to Building Peace
* 59% of ALL web traffic coming to the site was directed from PCDN
AfP invests in PCDN as a member because we appreciate the critical need that PCDN fills in connecting our diverse field. PCDN allows all of us to be better informed and more impactful in our work, and is helping build an infrastructure for collaboration and joint learning that will make peacebuilding dramatically more effective across multiple sectors. Melanie Greenberg, President and CEO Alliance for Peacebuilding
What I like the most about this network is its diversity. Not one person, institution, or epistemology, ranks above others due to geography. PCDN has kept me informed, allowed me to voice some opinions, and most importantly, has allowed me to carry out two successful job searches in the past two years. The quality and diversity of candidates that applied to work in my department has just been outstanding. Before posting my job advertisement to PCDN, I had a handful of serious applications. PCDN increased the application numbers by more than 400%. The diversity of the candidates allowed me to interview qualified candidates from all over the world, hence reflecting in my department the diversity of our student population at UPEACE. I find PCDN to be an invaluable job search resource. Dr. Victoria Fontan, Former Associate Professor, Head, Department of Peace and Conflict Studies, University for Peace
PCDN has proven to be an invaluable resource in our recruiting for Hansen Summer Institute on Leadership and International Cooperation. Through posting on the network, and outreach via PCDN’s blast emails and social media channels, views of our original posting on the PCDN site increased by about 300%. Our website has also seen an dramatic increase in traffic – according to our web statistics, since the announcement of the Hansen program on PCDN, visits to our web site have increased by 200%.
PCDN has dramatically increased our visibilty and outreach, not only among their members, but also with associates and friends of those subscribers. We are very grateful to PCDN for their invaluable help in recruiting the top candidates for our program. Bonnie Lamb , Program Coordinator, Hansen Summer Institute , University of San Diego
PCDN is a crucial tool for any organization seeking to communicate and collaborate directly with the global peace community. The impact that the International Peace & Security Institute (IPSI) achieved through our trainings and publications in the last year has been multiplied many times over by utilizing the incredible networking power of the PCDN. No other new technology or social networking site even compares to the PCDN, and we, as the global peacebuilding community, are hugely indebted to PCDN. Cameron Chisholm, President,
READY TO ADVERTISE OR HAVE QUESTIONS?
please drop us a line at ad(at)pcdnetwork.org and we can send you our media kit.